Hotel Interactive posted a very interesting white paper produced by Smith Micro Software concerning the ever-growing necessity of highly-segmented and personalized IOT technology with guests’ smartphones for the ultimate in immersive hospitality experiences. This also goes hand-in-hand with the rise of “Bleasure” travelers, where more and more properties are catering to business/conference-goer who takes a bit of time for themselves to enjoy the local culture, entertainment, and cuisine. Laser-focused technology offers them suggestions from wine-tasting to live performances. Not to mention, the expectation of ultra-personalization has become the standard for today’s Millennial demographic in hospitality. Check out how cutting-edge technology is bringing guests even closer to the hospitality experience.